Birds Eye Has Started Selling Sweet Potato Waffles

sweetpotatowafflessweet potato wafflesBirds Eye

It can be a risky game when brands decide to dabble with a classic, and food doesn’t come much more classic than a Birds Eye potato waffle.

I don’t know what it is about them, but they’re just dangerously good. I don’t care who you are, but waffles, nuts and cheese is a scorcher of a snack, any time of day, for anybody.

However, do you remember that splendid time in recent autobiography when restaurants across the estate started doing sugared potato fries as an alternative to regular microchips? It was an eye-opening occasion, somehow simpler and more full of hope for the future.

So, when Birds Eye announced they were going to tinker with their classic waffles and start selling a sweetened potato form, my hope far outweighed my hesitance.