It can be a risky game when brands decide to dabble with a classic, and food doesn’t come much more classic than a Birds Eye potato waffle.
I don’t know what it is about them, but they’re just dangerously good. I don’t care who you are, but waffles, nuts and cheese is a scorcher of a snack, any time of day, for anybody.
However, do you remember that splendid time in recent autobiography when restaurants across the estate started doing sugared potato fries as an alternative to regular microchips? It was an eye-opening occasion, somehow simpler and more full of hope for the future.
So, when Birds Eye announced they were going to tinker with their classic waffles and start selling a sweetened potato form, my hope far outweighed my hesitance.
The sweet potato waffles will be gluten free and suitable for vegetarians and vegans, so everyone can get on board, and they’re already available in some luck stores.
At the moment, Ocado are selling them for PS2. 50 for a battalion of eight, procreating them a bit more expensive than your regular waffles, but I reckon it’s about term you discussed yourself.
The delivery service also has an offer on for five bundles for PS10, so you might as well fill up your freezer. Nonetheless, if you can wait, Tesco and ASDA will be furnishing the brand-new waffles from November 12.
Pete Johnson, Birds Eye’s Marketing Manger, said 😛 TAGEND
We’ve seen a tremendous rise in the notoriety of sweet potato, so we decided to give our classic Birds Eye Potato Waffles a modern makeover.
We combine the much-loved appearance of our classic potato waffles with a luscious brand-new recipe. We’re self-confident that they will become a brand-new family favourite.
You know, having these on your plate is going to conclude others jealous.
In fact, according to a recent consider, Brits suffer from menu envy at least once a week, with dinners like cheesy garlic dough, pizza, and cheesecake being most likely to bring on the jealously.
The research, which was commissioned by Just Eat, found nearly half of Brits have suffered from food envy, pleasing they were devouring what was on someone else’s dish instead.
The envy is worse in January apparently, as depositing to healthy New Year’s resolves exclusively realise you pray what others are eating even more.
The survey of 2,000 adults too discovered four in ten will prescribe the same meat as other parties, plainly to avoid feeling apprehensive, with a one-quarter thoroughly changing their takeaway selection after ensure what a love chose.
Graham Corfield of Just Eat, said 😛 TAGEND
When ordering a takeaway or dining with acquaintances, there’s good-for-nothing worse than feeling like you stirred the bad alternative when the person or persons next to you has something you want more.
With many trying to cut back during January, nutrient envy is teeming, particularly as we clash to make it to pay date after the long month of having limited or no money.
Cheesy garlic meat was found to be the biggest evil when it came to persuasion food envy, closely followed by nachos, crispy duck hotcakes, ribs and onion rings.
I reckon sweet potato waffles might be on that schedule pretty soon!
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