WordPress SEO: The Ultimate Guide

Imagine you own a yummy gluten-free cafe in Boston. If person were to research “gluten-free cafe near[ insert a neighborhood in Boston] ” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This style, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your datum, and become clients( whether that’s online or in-store ).

Having your website appear at the highest level of a search engines makes sheet( SERP) is something you can achieve if you devote some time on your search engine optimization.

What is SEO?

SEO( search engine optimization) is the process of increasing your website’s free, organic traffic by improving your position and visibility on search engines such as Google. Your content is more likely to appear near the upper part of the SERP for specific asks you’ve optimized.

Now that you understand what SEO is, let’s talk more of the reasons why it’s so important.

Why is SEO Important?

When you optimize your WordPress website and content, you’re more likely to reach the people who are actively searching for information about services and products is attributable to yours. This is done organically, representing you are not compensating Google or other search engines to situate your material at the top of the results page.

Creating organic, ranking material is also advantageous because your website and information are more likely to seem more reliable and trustworthy for tourists( versus a paying circular located at the top of the SERP ). Anyone with a business and website should look to improve their SEO as it is a simple and effective highway to multiply congestion and notability, as well as your number of heads, shifts, and more.

A Guide to WordPress SEO: 12 Paths to Improve

The following guidebook provides you with 12 modes you can drastically improve your WordPress website’s SEO, boost your organic transaction, and increase your jurisdiction on search engines so you can get more tourists and customers.

1. Check Your WordPress Visibility Settings

Check your visibility prepares in WordPress. The software actually has a setting that allows you to hide your website from search engines. This can come in handy when you are creating or rebuilding your area and don’t demand visitors to see your work in progress.

The feature is found in your WordPress dashboard under “Settings” and “Reading”.



Double check that you haven’t inadvertently turned on this piece, or left off on after completing your website. If it’s on, your SEO won’t work.

2. Change Your Permalinks

A permalink is a permanent URL or link to a specific affix, page, or blog on your website. Permalinks clearly state what your upright, page, or blog actually is( in the URL itself) so tourists know what they are clicking on. You should change your permalinks to not only improve user ordeal, but to also improve your SEO — search engines speak permalinks to determine whether or not your website has answers to certain pursuit queries.

For example, in the case of your gluten-free cafe, if you had a page is devoted to shared gluten free recipes your permalink might look something like this: www.mysite.com/ gluten-free-recipes.

To change your permalinks to include an accurate description of your material, president to your WordPress dashboard, click “Settings” and then “Permalinks”.



Click “Save Changes” when you are done.

3. Use Tags and Categories

Tags and categories allow you separate your website’s pages and blog posts into specific and expansive radicals, respectively. This improves your SEO because it allows search engines to understand your website’s arrangement and the content your websites actually contains.

Added bonus: Tags and categories also improve user experience by allowing visitors to quickly find the contents they’re searching for and make it easier for you to manage all of your website content..


Tags are like keywords that you can use to describe what a specific sheet or announce is about. For pattern, if we think about your gluten-free cafe’s website, the tags on one of your pages may include “muffins”, “tea”, or “cookies”.

To add a new tag or goal your current call, go to your WordPress dashboard and click “Posts” and “Tags”.



You can consider current calls or “Add New Tag” now. For more information on labels, check out this roll of tips.


Categories are how to you broadly radical your posts and pages. In the incidents of the gluten-free cafe, your categories may include “gluten-free”, “cafe”, and “allergy”.

To create a category, go to your WordPress “Settings” and click “Writing”. Now you’ll see your current lists as well as an “Add New Category” button.



For details on other ways to create categories, check out this page.

4. Choose an SEO Plugin

WordPress plugins enhance the functionality of your website by lending facets that don’t come criterion with the application. The committee is several tens of thousands of plugins available, many of which can help you improve your SEO. If you are unaware of which plugin you want to implement on your locate, you are able to pursuit the WordPress plugin library for options that fit your needs.

SEO plugins, such as Yoast SEO, All In One SEO Pack, and The SEO Framework offering boasts to help you construct XML sitemaps, used labels and lists, optimize your designations and material with the use of key terms and keywords, limit your site’s breadcrumbs, and take advantage of Google Analytics help.



You can then simply download and install your WordPress plugin of hand-picked to begin improving your SEO immediately.

5. Use XML Sitemaps

An XML sitemap is a register of code on your web server that includes each page of your website. XML sitemaps are used to help search engines find, assess, and rank the contents on your site.

Unless you’re someone with extended coding acquaintance and want to manually procreate your XML sitemap, the easiest alternative is to install an SEO plugin, such as Yoast SEO, or one dedicated to creating sitemaps, such as Google XML Sitemaps, that creates your sitemaps for you automatically.



For more details on why WordPress recommends using a sitemap, check out this page.

6. Internally Link Your Site

To improve your SEO, you’ll need to increase your website’s arbiter. One of the main ways search engines establish your website sovereignty is by the amount you internally link to your pages, affixes, blogs, and other content.

To link to other material, you can spotlight the words on your page where you want to insert the link, click the link button in the WordPress toolbar, and forgery and adhesive the URL you want to link to. Once you do this, you’ll notice your connected commands turn blue-blooded and enclose the URL you want to redirect your visitors to.



For other ways to internally relation your WordPress website, check out this page.

7. Optimize Your Portraits

You can optimize pretty much everything on your WordPress website, including your personas. To optimize portraits, use Image-Alt-Text. Search engines read Image-Alt-Text, which are descriptions of your personas, to rank your locate and determine whether or not your personas have the information being searched for by users.

The easiest route to contribute Image-Alt-Text to your likeness is through an SEO plugin, such as SEO Optimized Images. You can also ever read through the listing of your current plugins’ peculiarity to ensure they allow you to add Image-Alt-Text.

No matter which plugin you are installing, the province in which you enter your Image-Alt-Text will seem something like this 😛 TAGEND



You should enter your description in the “Alt text” section. When you are adding Image-Alt-Text and you have a description that is multiple paroles long, consume scoots to separate the words. This tells the search engines that you’re writing several different words.

For example, if you’re describing a picture of HubSpot’s WordPress Contact Form Builder plugin, your Image-Alt-Text should be considered something like this: “WordPress-Contact-Form-Builder” , not “WordPressContactFormBuilder” or “WordPress_Contact_Form_Builder”. If you do this, WordPress will speak your description as one word.

8. Use SSL

SSL, or Secure Sockets Layer, is a standard certificate engineering that copes an encrypted link between a server and browser. SSL is how information shared between your website and visitors remains secure.

For example, if someone completes your order form and schedules all of their credit card report, SSL is how transactions ensure that information is not intercepted by a hacker along the way.

SSL improves SEO because search engines, such as Google, look for “secure and encrypted” connections when determining a website’s higher-ranking. So, unless there is two analogous sites but one had SSL and one did not, Google would be more likely to rank the locate with SSL.

These daylights, WordPress.com automatically computes SSL to your locate so you won’t need to manually do anything. If you have a different type of account, such as a WordPress.org locate that requires you to take care of all of your website’s security individually you can installing a SSL plugin such as Real Simple SSL.



Check out this sheet for further details on WordPress SSL.

9. Use Nofollow External Links

When you internally link to the sheets on your place, you are giving yourself expert. When you externally link to your roots or other slice of the information contained you believe your visitors should read or know, you are also assist them gain authority, or uttering those websites “link liquid”. So you could say externally associating is a good circumstance for your own SEO, but it also improves the SEO of those pages you are mentioning on your website.

Enter: Nofollow external ties-in.

These relates not only foreclose content spam on your WordPress website, but they too avoid search engines from being able to follow those URLs to the areas you are linking to on your website so you simply improving your own site’s standing and authority.

You can manually lend a Nofollow relate to your WordPress site, or you can plainly lend “nofollow” in the “Link Relationship” form field when you lend a hyperlink to your keywords or phrases.



There are also a number of Nofollow plugins available for your WordPress site in the plugin library.

10. Manage Your Security

As mentioned in our discussion about SSL certifications, search engines adoration stick websites — entailing your website’s jurisdiction and ranking will improve if your site is secure.

Depending on your WordPress contrive, you may or is not able to have protection take good care for you. No matter what, you can always install plugins, such as Wordfence Security or iThemes Security, to intensify your site’s protection.



11. Optimize Your Commentaries

Comments on berths are a great way to boost action on your website. Engagement often symbolizes more traffic, attach sharing, and interaction, and therefore, improved SEO. However, spam in your observations could break your SEO and ranking. That’s why you need to ensure you are only receiving real statements from real people.

WordPress plugins such as All In One WordPress Security& Firewall and Spam Protection, Anti Spam, Firewall by CleanTalk will obstruct observes including spam and stop other means of spam such as faulty use submissions, dues, line-ups, and more. Many of these plugins likewise have features that absolutely block the known spammers so they can’t return to your area again.



12. Choose WWW or non-WWW

There are two main ways to access websites by URL — you can either rummage with the ”www”( so your search would look like this: www.mysite.com) or without the “www”( so your search would look like this: mysite.com ).

Search machines witness these two different URLs, or official domain names, as totally different websites … which is why you need to pick one. There’s no good or bad option and your decision will not impact your SEO — it’s exactly a preference.

Once you do pick an option, you’ll want to stick with it so you can then begin improving your site’s SEO. You can do this by linking to your official domain name internally as well as externally on social media and email. When you are consistent with your land and link to it often, search engines are likely to give you more dominion and therefore a higher risk at grading. Not to mention this spawns circumstances a lot simpler for your visitors.

To pick an option, front to your WordPress dashboard, click “Settings” and under “General Settings” you’ll discover the constitute disciplines for your URL.



Back To You

Anyone can improve their WordPress website’s SEO. By enacting some or all of the simple gratuities from this guide, you will increase your website’s permission and ranking on all search engines — and when you achieve this, you’ll event increased levels of website visitors, contributes, and conversions.

Read more: blog.hubspot.com

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